For 2024, New York Festivals Health Awards will once again hold live, face-to-face Executive Jury sessions in New York City with two separate Executive Juries who will judge Health & Wellness and Pharma. At the helm of the juries, Susan Perlbachs, chief creative officer for EVERSANA INTOUCH, will lead the Health & Wellness Jury, and Bruno Abner, former chief creative officer for McCann Health New Jersey, will head the Pharma Jury.
“NYF Health is honored that these esteemed healthcare industry leaders will lead the 2024 Executive Jury panels,” said Scott Rose, president, New York Festivals Advertising Awards Competitions. “With their extensive years of leadership experience and astute creative insights, you can trust that every campaign will undergo thorough and impartial evaluation, ensuring that only the most deserving work will receive the prestigious NYF Health trophy.”
Susan Perlbachs, chief creative officer of EVERSANA INTOUCH, will lead the live Health & Wellness panel alongside respected creative executives and thought leaders from the healthcare sector. With over 20 years of experience in healthcare, marketing, and the digital realm, Susan brings a fresh, relevant perspective to inspire teams in delivering highly effective creative for both US and global brands, targeting healthcare professionals and consumers. Her extensive background spans global and US launches across major therapeutic areas, including professional, direct-to-consumer, and direct-to-physician campaigns. Notable work includes campaigns for EpiPen, Pradaxa, JDRF, Nuvigil, Atrovent, and Novartis Animal Health.
Source : LBB